The access management team is responsible for overseeing overall access – both ingress and egress of people and vehicles – at the UEFA EURO 2020 venues (stadiums) during the operational period. Access management volunteers play an integral role, by helping the venue access manager to implement the flow concept and steward dot plan, supporting with the training for the security team and assisting accredited staff to access the venue during the operational period. On matchdays, the access management volunteers support the venue security team to facilitate the smooth and timely ingress and egress of all target groups into and out of the stadium.
During the tournament, the stadiums will be divided into different zones, such as the pitch, dressing rooms and media areas. The accreditation team provides different groups of people with access to the zones in which they operate. These groups include players, volunteers, media, officials, service providers such as cleaners, public authorities and sponsors. To perform their role, each individual needs to be in possession of a valid accreditation pass, which they receive from the accreditation centre next to each stadium. The accreditation pass displays their personal details (name and photo) as well as the access rights assigned to them for their particular role.
The UEFA anti-doping team will deliver a comprehensive doping control testing programme at UEFA EURO 2020. The programme aims to protect the physical, emotional and financial investment of players, officials and spectators by ensuring a drug-free tournament. The role of the anti-doping chaperone is one of great responsibility and must be carried out in a professional manner. Their task is to notify one of the players selected for a doping control and to escort him from the time he is notified until the doping test is complete.
The broadcaster services team will be responsible for ensuring that the match is broadcast to spectators all over the world. The broadcaster information team provides basic information on TV production and booking matters, general tournament information as well as tourist information to UEFA EURO 2020 broadcast partners (UBPs) that are on site during the tournament. The broadcaster information desk will be a first point of contact for UBPs upon arrival at the international broadcast centre (IBC).
The main responsibilities of the broadcaster unilateral service volunteers at the venues will be to support the broadcast liaison officers at each venue, primarily on MD-1 and MD. Tasks involved can vary from administration (e.g. photocopying, distributing information, printing information, using UEFA’s extranet system to manage broadcasters’ bookings) answering queries, distributing supplementary access devices to broadcasters, guiding broadcasters to their various facilities in the stadium and helping them to deliver broadcaster services.
The ceremonies project will create and implement ceremonies and entertainment programmes at the ten stadiums. The objective is to create a safe and joyful atmosphere in the stadium and provide a memorable experience for the fans. Volunteers will assist with the pre-match ceremonies (entertainment of fans inside and outside the stadium) and production (TV production, logistics).
UEFA ceremonies set the mood for our events, offering a warm and colourful welcome from UEFA and the host city to the fans, teams and hundreds of millions of viewers worldwide.
A ‘fantertainment’ programme is a live event held inside or around the stadium to welcome the fans and entertain them before the start of the match. UEFA uses this platform to create emotion and excitement among the spectators and thereby ensure a festive atmosphere in the stadium. During this time, the spectators become a symbol of unity and respect, having fun, singing and dancing together regardless of which team they support.
Volunteers in this area assist the local ceremonies coordinator.
The Commercial Operations project team leads the implementation of any stadium marketing rights granted to commercial partners contracted by UEFA and its exclusive agent for National Teams Competitions, CAA11, and supports the official sponsors with their on-site activation programmes across the 12 venues. As such commercial operations delivers, for each of the specific rights and opportunities, Guiding Principles, produced in consultation with internal specialists, and manages the planning and orders with the contracted sponsors. commercial operations, with CAA11, manages any related communication in and out to the Sponsors or other appointed affiliates.
Commercial operations also act as an internal resource for commercial matters in relation with the stadiums and liaison with the various projects for the implementation of these rights.
Rights granted to Sponsors of the competition include protection of their exclusive association rights with the event, guest experiences related rights and opportunities, brand recognition on UEFA produced material or supports, on-site activations including Sole & Exclusive programmes and, for some of them, the right to have their products or services sold at the venues.
Commercial operations volunteers will support this team in a number of different areas such as wayfinding and escorting sponsors. They will also support the marketing team by making sure branding is correct in all areas and assisting the welcoming and chaperoning of all ball kids on match days.
UEFA’s rights protection programme (RPP) aims to actively protect the UEFA EURO 2020 intellectual property and prevent infringements of UEFA’s rights related to UEFA EURO 2020.
UEFA believes that protecting its intellectual property rights is fundamental to maintaining the sustained growth of European football. If UEFA did not protect its rights, then the value and quality attached to the activities conducted by UEFA would diminish. The commercial entities to which UEFA grants exclusive association rights recognise that these rights are valuable assets and the revenue that the commercial exploitation of rights generates is redistributed by UEFA in such a way as to promote the healthy and continuous development of professional, amateur and youth football throughout Europe.
The rights protection volunteers will provide administrative assistance and operational support to UEFA’s on-site RPP activities aiming to prevent unauthorised commercial activities.
Event transport is responsible for the planning and delivery of transport services. Volunteers will help in the transportation office/fleet compound or provide welcome services at airports, hotels and other venues. The aim is to help and support the customers by delivering a high-level transportation service.
For UEFA EURO 2020, the event transport team will be responsible for providing transportation for the 24 participating national associations, referees, doping control officers, match delegates, UEFA guests and staff.
The guest management and protocol team is responsible for guest management, welcome services and protocol matters for the 17,000 UEFA VIP guests attending UEFA EURO 2020. Guest management operations are carried out at airports, hotels and stadiums, where national and international guests from the world of sport and politics will be welcomed. Guest management volunteers will be the first and main point of contact for these guests and are essential for the smooth delivery of the guest experience. They will welcome guests at airports, hotels or stadiums, provide them with information about the tournament and the host cities, and handle their questions and requests.
For UEFA EURO 2020, the hospitality production team is in charge of the development, implementation and delivery of hospitality and catering services for various target groups at all stadiums. The team will provide matchday hospitality services such as catering and entertainment within the various hospitality programmes for VIP, commercial partner and corporate hospitality guests. All guests will be hosted in hospitality lounges and private suites inside the stadiums before and after the matches. It is the hospitality production team’s responsibility to ensure that hospitality and catering services are delivered on time, to the agreed quality and within budget.
Altogether, more than 120,000 hospitality guests will be hosted during the 51 matches of the tournament across the 12 stadiums.
The team is also in charge of delivering catering services for staff, broadcasters, media representatives, volunteers, youth programme teams and match officials (referees, medical services, etc.) throughout the tournament on matchdays and non-matchdays. Moreover, forming part of the hospitality production team, the concessions team is in charge of the implementation and management of the F&B (food and beverage) concepts for all general public concessions at all stadiums on matchdays during opening hours, ensuring that products and services are delivered with the required and agreed level of service. Hospitality production volunteers will assist and support the hospitality production team, welcoming guests and helping to provide the best possible experience for the guests, spectators and other volunteers.
The host broadcast logistics team coordinates and delivers a range of integrated support services to host broadcast staff and suppliers, as well as unilateral broadcasters. It works closely with the UEFA TV production department to plan and implement the travel, transportation, accommodation, accreditation, uniform and office needs of the 2,500 host broadcast crew, supervising the delivery of these support services at the venues. It also plans and delivers all logistical aspects of the international broadcast centre (IBC) in Amsterdam, from catering and laundry services to staff shuttles. The host broadcast volunteers will support the team with administrative tasks and operational support.
Information and communications technology (ICT) for UEFA EURO 2020 delivers all communications and related services, as well as some hardware and specialised solutions and applications. ICT is responsible for the concept, set-up, operations and change management for all deliverables within the ICT scope. In addition, approximately 4,000 journalists and photographers will be reporting on UEFA EURO 2020 on TV, internet, radio, email and telephone every day. An IT and telecommunications network will be set up and maintained at every venue so that journalists and other personnel can enjoy the best possible working conditions. Volunteers in this sector will have a variety of tasks providing administrative support at the IT service desk for matchday operations, as well as assisting at the information desk, in the back office and with venue set-up. They will gain insights into key areas that most people never see.
The UEFA EURO 2020 mascot brings the teams and fans together! The mascot will engage with young urban audiences across Europe. Relevant and engaging for fans, it will contribute to the visual recognition and the creation of memorable moments from the UEFA EURO 2020 tournament. It will raise interest and awareness globally and locally, especially in the host cities, countries in which the host cities are located and across Europe. The mascot will appear in every host city, bringing the spirit and identity of the tournament to life, connecting with fans and participating in promotional activities. The mascot is a key part of the UEFA EURO 2020 licensing programme and will form part of UEFA’s commercial partners’ activation plans for the tournament following its launch by UEFA. Marketing volunteers will assist chaperoning of the mascot within the stadium.
Match organisation lies at the very centre of all UEFA EURO 2020 venue operations, as it deals directly with UEFA’s first priority, the sport itself. A successful match organisation project will contribute largely to the overall image of the tournament and reflect positively on the quality of the matches. The project’s main task is to organise the 51 matches and all services related to the sporting aspects of UEFA EURO 2020 at the highest international level and according to UEFA regulations.
Volunteers will assist the UEFA match manager with the preparation and running of each match, including the official training sessions on the day before the match. They will help to set up the dressing rooms, competition areas and match material. Volunteers will also take on various administrative tasks, including preparing and, if appropriate, attending meetings.
The media services and operations project involves the planning and delivery of facilities and services to the 3,000+ local and international media expected to cover UEFA EURO 2020. The main elements of the project are as follows.
- media services: each stadium will have its own media centre, media tribune, press conference room, mixed zone and photo positions for journalists, photographers and broadcasters.
- Media accreditation and booking services: the team will manage the accreditation processes and arbitration for tournament passes and individual match-specific bookings, including the on-site delivery of the relevant access devices.
- Information services: operation of the media channel, UEFA’s online media information and content platform, as well as production of media guides and in-tournament information resources.
- Event operations: the team also coordinates the official media activities of the competing teams in accordance with the tournament regulations.
Each venue will be staffed by a venue media operations manager and two venue media operations assistants. The volunteers for this project will assist the media service and operations team and help support the operation. In addition, two UEFA media officers will coordinate the media obligations of the competing teams.
At UEFA EURO 2020, the mobility makers team will act as the face of the tournament and will be responsible for ensuring that our 2.8 million ticket holders have the best possible matchday experience. The mobility makers team will operate at each of the 12 UEFA EURO 2020 venues, supporting the spectator client group and providing a range of services. It will be managed by the mobility makers manager and powered by a team of outgoing volunteers, referred to as the Mobility Makers. All members of the team will be trained to provide both directions and information, and will also be responsible for delivering a small number of key stadium functions such as language services, vulnerable persons support, luggage depots, mobility support and spectator information points.
Signage includes production and installation of all branding elements that form part of the stadium dressing (for all UEFA target groups, TV, media and hospitality) as well as in some areas of the official hotels and airports. UEFA EURO 2020 brand and are in charge of all UEFA EURO 2020 printed material for all projects across the venue, implementing the EURO specific wayfinding concept and the signage rights delivery for the UEFA partners, especially LED pitch perimeter board advertising and media backdrops. The volunteers will assist the signage team during the setting up process at the stadium and across other locations such as airports, and will assist with the matchday activities.
The spectator services team at the stadium is responsible for facilitating the overall access, ingress and egress of spectators, guests, staff and vehicles at UEFA EURO 2020 venues (stadiums) by supporting the stewarding, access, ticketing, media/TV operations and hospitality projects on matchdays. The volunteers will play an integral role by helping the projects to implement the matchday access procedures, providing information and directional guidance to spectators, guests and staff and assisting the first-aid teams with translation services.
The sustainability project concentrates on social, environmental and economic priorities, in particular by promoting a healthy lifestyle by implementing a no-smoking policy within stadium, promoting and improving the accessibility of stadiums for spectators with additional requirements, optimising transport and mobility, optimising waste management by reducing, reusing and recycling (‘3R’ strategy), optimising energy and water consumption while promoting renewable energies, promoting responsible sourcing of products and services. Volunteers in this area will provide assistance to disabled spectators, support audio-descriptive commentary services and raise awareness among spectators, staff and volunteers, advising them on environmental issues.
The technical services and overlay project manages the planning, provision and implementation of services and temporary infrastructure as requested by internal and, to some extent, external stakeholders to bridge the gap between the existing conditions at the venues and the greater requirements of a major sports event. Sub-projects within this area relate to power supply, water supply, temperature control, waste management, sound systems and giant screens, venue TV and radio frequencies, and temporary infrastructure.
Technical services volunteers support the technical services team assisting with various tasks throughout the set up and operational period of the tournament.
A total of almost 3 million match tickets will be available for UEFA EURO 2020. These tickets will be distributed to customers by courier, on-site collection or through an app on the customer’s mobile phone. Ticketing volunteers are essential to the delivery of the ticketing project and will often be the first point of contact for ticket holders. They will deal with any customer queries and provide customer services in accordance with the ticketing policy and help to enhance the customer experience for the event. Volunteers will help support the on-site operation and ticket collection processes ensuring spectators have their tickets out for scanning and assist with questions about ticket collection and other information on tickets. They will also assist the ticketing team with troubleshooting cases at the respective ticketing locations in each host city and at the stadium.
The venue logistics team manages the venue offices and oversees staff service needs at the UEFA EURO 2020 venues. One of the first teams to arrive at the venues, its responsibilities include supervising office and furniture set-up, managing office and stationery supplies, distributing staff uniforms, setting up and overseeing staff break areas, liaising with staff hotels (early/late check-ins/-outs, information board in reception, etc.), managing staff daily commutes from hotel to venue, and overseeing general office responsibilities and staff needs at the stadium.
The venue management team is in overall charge of what happens at the venue and, through the venue manager, has the authority to arbitrate if issues arise between projects at the venue. The volunteers support the daily operations of the venue management team such as assisting the day to day running of the venue.
All volunteer-related activities will be planned and implemented by the volunteer management department. This sector will look after the volunteers and ensure that everything runs smoothly. It will also deal with training, job allocation, the volunteer centre and the volunteer culture. The volunteers will assist with the volunteer centre at tournament time and creating an amazing atmosphere for volunteers.
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