The Commercial Operations project team leads the implementation of any stadium marketing rights granted to commercial partners contracted by UEFA and its exclusive agent for National Teams Competitions, CAA11, and supports the official sponsors with their on-site activation programmes across the 12 venues. As such commercial operations delivers, for each of the specific rights and opportunities, Guiding Principles, produced in consultation with internal specialists, and manages the planning and orders with the contracted sponsors. commercial operations, with CAA11, manages any related communication in and out to the Sponsors or other appointed affiliates.
Commercial operations also act as an internal resource for commercial matters in relation with the stadiums and liaison with the various projects for the implementation of these rights.
Rights granted to Sponsors of the competition include protection of their exclusive association rights with the event, guest experiences related rights and opportunities, brand recognition on UEFA produced material or supports, on-site activations including Sole & Exclusive programmes and, for some of them, the right to have their products or services sold at the venues.
Commercial operations volunteers will support this team in a number of different areas such as wayfinding and escorting sponsors. They will also support the marketing team by making sure branding is correct in all areas and assisting the welcoming and chaperoning of all ball kids on match days.